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Hi, I'm working on a documentary for PBS on Dashiell Hammett. In it, one of the interviewees talks about matchbook covers advertising "Read the great books", "Improve your vocabulary", "Become a writer" or "Send to become a great artist". We are interested in finding covers like these from the 1910's to the 1920's (1930's are o.k, if graphics don't give them away to the average viewer) to use in the film. Would you have any ideas where I could find such covers? Of course, we're in a hurry to trace them, and would be interested in anything like the ones I mentioned. Thank you, Lori
What I think you are describing are what is known in the hobby as "nationals!" These are very common and usually not collected by serious matchcover enthusiasts. In addition, I do not know of nationals from as early a period as you speak of.
Prior to the Great Depression, paper match books were given away with tobacco purchases. Insofar as these purchased didn't come from vending machines (not until the mid 1930s), matches frequently advertised the store or company making the sale. Custom printed match books have been around almost from the beginning commercial match book manufacture in the late 1800s and early 1900s. The concept of renting space on match books, using the manufacturer to distribute the match books (probably the very first nationals), was only conceived of in the middle 19teens, and probably didn't have much of an impact on the industry until the early 1920s. Even then, I feel that the concepts you speak of ["Read the great books," "Improve your vocabulary," "Become a writer" or "Send to become a great artist"] are adjuncts to a later period in American pop culture.
Lastly, might I point out that match books were made of the most inexpensive paper stock, as manufacturers didn't make them to last any longer than it took to smoke a pack of cigarettes. Examples of matchcovers I have from the 1910 and 1920 period are extremely fragile, with hand-applied wide strikers. Although preserved in special collection albums, the handling of such fragile material would mean certain demise, especially if handled by someone who was not experienced in dealing with 70 & 80 year old ephemera.
I truly wish I could be of more service. If you need other match books that I can loan or sell to your venture, please advise. (edlet52d)
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